myjourney

Lead end-to-end brand identity and product design projects for a variety of clients, guiding each from initial strategy and concept development through design, development, launch, and ongoing support. Work closely with clients to shape their vision, create cohesive visual identities, and build websites and apps that balance aesthetics, usability, and business goals.

Manage every phase of the process, including discovery workshops, UX and UI design, front-end development, hosting setup, deployment, and client onboarding, ensuring a smooth experience from start to finish and empowering clients to confidently manage their digital presence independently.

As part of the UI team, I contributed to creating digital experiences for renowned brands such as L’Oréal, Schwarzkopf, and Procter & Gamble. My work included designing web pages, email campaigns, and social media content, as well as supporting the production of print materials.

Within BETC’s digital studio, my role was to act as a bridge between the creative, design, and development teams, ensuring technical feasibility, high-quality integration, and on-time delivery. I was involved in defining technical requirements, overseeing front-end and back-end production, conducting functional testing, and managing project launches.

Led a multidisciplinary team to drive Qorus’s digital transformation by defining and implementing a global strategy. Oversaw and contributed to technical and UX/UI project execution, from business requirements gathering to production deployment.