Louis Vuitton City Guide

The Louis Vuitton City Guide app is a premium travel companion available on iOS, bringing together carefully curated recommendations, editorial content, and bespoke city walks across more than fifty destinations worldwide.

At BETC Fullsix, I was responsible for the product’s technical management, acting as the bridge between design, engineering, editorial teams, and Louis Vuitton stakeholders. While the visual identity was firmly established, the challenge was to continuously evolve the product without compromising the refined experience expected from the brand.

Maintaining the app meant balancing a complex technical ecosystem with an ever-growing volume of curated content, while ensuring every release remained seamless for users.