Efma to Qorus rebrand
After 50 years of existence, Efma became Qours with a new purpose, brand and overall identity. We worked in partnership with an agency to create a more digitally focused brand and pivot our strategy around that aim.
We updated many of our backend tools as well as redesigned, rethought and rebuilt both the front end and back end of our website. I was in charge of delivering the web designs in partnership with the agency that worked on the brand identity as well as overseeing the development and launch of the site.
July 16, 2023